Case Study
ForHousing offers Housing Perks to its 17,000 tenants in the West Midlands.
Case Study
In the face of rising inflation and the cost of living crisis, ForHousing, a housing association with 17,000 properties in the North West, was determined to find innovative ways to support their tenants. Their mission was clear: to improve the financial wellbeing of tenants. To address this challenge, ForHousing partnered with Housing Perks, the only online platform specifically for housing associations.
Housing Perks, a user-friendly online platform, provided ForHousing tenants with access to a wide range of discounts on everyday essentials such as groceries, pharmaceuticals, petrol, and clothing. This partnership aimed to address rising food price inflation and to soften the financial impact of big one off purchases.
ForHousing promoted the Housing Perks mobile app to tenants through their newsletter and website. No personal information was shared with Housing Perks, tenants just needed to sign up using their tenancy reference code making the launch possible with a week's preparation.
1 in 4 tenants have signed up to the scheme and have saved over £20,000 in their first year. They're on track to save twice that in year 2.
The Housing Perks promotional page became the most popular webpage on the ForHousing website as tenants saved £1,000 within the first 3 weeks of the app becoming available.
Case Study
WDH, one of the largest social landlords in the North of England with over 30,000 properties, partnered with Housing Perks to provide their tenants with meaningful discounts. Through this partnership, tenants can now apply these discounts directly towards their rent and arrears, helping ease financial pressures while strengthening tenant engagement. This case study explores how WDH has leveraged Housing Perks to enhance tenant support and improve financial stability across its housing portfolio.
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