How ForHousingEmpowered 3,500 tenantsto save £50k
Project at a glance
Executive Summary
ForHousing, with 17,000 properties in the North West, needed a fast and simple way to help tenants save money during the cost of living crisis. Partnering with Housing Perks, they launched a self service savings app in under a week.
The Challenge
ForHousing serves tenants across the North West, many of whom were struggling with higher food and energy costs.
With inflation impacting everyday essentials, tenants needed an easy way to save money without the delays and complexity of traditional support schemes.
ForHousing sought a scalable solution that could quickly reach a large proportion of tenants while keeping administration to an absolute minimum.
The Solution
ForHousing worked with Housing Perks to roll out a secure, easy to use savings app.
The app offers tenants discounts at well known retailers including Sainsbury's, Asda, Tesco, Morrisons, Primark and Currys, among many others.
The programme went live within a week thanks to Housing Perks' ready to launch system. Promotion was driven through newsletters and the ForHousing website.
Housing Perks has been a great help, helping me save money over time, especially when I purchased necessities like a mattress from Argos. I'm so happy that I have it.
Set up in days not weeks
DAY 1
App launch: no integration or development needed
The Housing Perks app is free to download for tenants. Our app prioritises data security and is compliant with RSLs security standards.
DAY 2
Tenant promotion: emails, flyers and newsletters and council website article
The Housing Perks team provides templates, designs and copy which converts tenants to download the app and start saving.
DAY 3
Tenants save on essentials and contribute savings to rent arrears
All with zero extra admin for the social landlord or development time needed. The Housing Perks team remain on hand to support.
The Impact
High engagement with measurable savings.
Across the lifetime of the programme, ForHousing has delivered sustained engagement, measurable tenant savings and meaningful financial support with zero additional administration.
A total of 3,500 tenants have signed up and purchased 18,000 vouchers with a combined value of £1m. This activity has resulted in £50,000 in savings for tenants, helping households keep more money in their pockets while buying everyday essentials.
Alongside the direct savings tenants make when they shop, ForHousing has made significant savings by issuing vouchers through Housing Perks. Those savings are credited to tenants' rent accounts, helping reduce arrears and support financial stability.
The high uptake demonstrates both the need for and the value of a simple, low effort solution that delivers meaningful results without adding administrative burden.
I really enjoy using the app; purchasing vouchers is very simple. It helps me save a little money while making the same purchases as usual.
Ready to get started?
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Security and compliance
Protecting our social landlords and their tenants is our highest priority
Housing Perks is certified by HM Government backed Cyber Security Essentials scheme for both standard and plus. All our data in stored in the UK on Google Cloud services, with the highest levels of encryption available. Housing Perks is registered with the Information Commissioners Office.
