How 8,000 VIVID tenantsSaved £125k
Project at a glance
Executive Summary
VIVID, one of the UK’s largest housing associations, wanted to help customers manage rising living costs without adding strain to resources. Through its charitable arm, VIVID Plus, it partnered with Housing Perks to provide a free savings app giving discounts at over 100 supermarkets, high street shops, and online retailers.
The Challenge
With the cost of living crisis continuing to impact households, VIVID customers faced increasing pressure on everyday budgets. Food, energy, and essential goods had all risen in price significantly, creating financial strain and contributing to rent payment challenges.
Traditional support schemes could be costly and resource-heavy, so VIVID needed a scalable, self-service solution that could reach thousands without requiring ongoing admin.
The Solution
VIVID partnered with Housing Perks to launch the free-to-use savings app for all customers.
Housing Perks offers instant discounts of up to 15% at well-known brands including ASDA, B&M, Sainsbury’s, Morrisons, Primark, Argos, and TK Maxx.
The app meets strict security and compliance standards, ensuring customer data is protected. The Housing Perks team also introduced the Rent Contributions feature, enabling customers to direct savings towards rent and arrears reduction.
We recently had the pleasure of working with Housing Perks, and we couldn't be more impressed with the experience. From the outset, the team at Housing Perks was incredibly accommodating, demonstrating a genuine commitment to understanding our needs and delivering a solution that exceeded our expectations.
Set up in days not weeks
DAY 1
App launch: no integration or development needed
The Housing Perks app is free to download for tenants. Our app prioritises data security and is compliant with VIVID security standards.
DAY 2
Tenant promotion: emails, flyers and newsletters and council website article
The Housing Perks team provides templates, designs and copy which converts tenants to download the app and start saving.
DAY 3
Tenants save on essentials and contribute savings to rent arrears
All with zero extra admin for VIVID or development time needed. The Housing Perks team remain on hand to support.
The Impact
Sustained savings, zero overhead.
Since launch, 8,000 VIVID tenants have signed up, spent £2.8m in the app, saved £125,000 and contributed £45,000 towards rent and arrears.
These savings have helped households offset the rising cost of essentials such as food, clothing, and home goods, freeing up budgets for other important needs. The Rent Contributions feature also means customers can channel app savings directly towards rent or arrears, supporting VIVID’s income collection goals while reducing the need for intervention.
The positive engagement levels and consistent usage show that Housing Perks has become a regular part of how many VIVID customers manage their household spending.
It’s great to see the positive impact the Housing Perks app has had on our customers... savings and benefits have been substantial, and we’re committed to continuing to provide support like this to our communities.
Ready to get started?
See how Housing Perks could help your tenants, with zero admin.
Request an info pack and get started today
Security and compliance
Protecting our social landlords and their tenants is our highest priority
Housing Perks is certified by HM Government backed Cyber Security Essentials scheme for both standard and plus. All our data in stored in the UK on Google Cloud services, with the highest levels of encryption available. Housing Perks is registered with the Information Commissioners Office.
