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Housing provider toolkit

Comms plan

01 — Choose the route

Choose the campaign route

Savings route

Use this route when Rent Contributions is not enabled. Promote Housing Perks as a simple way for tenants to save money on everyday shopping and keep the savings.

Rent Contribution route

Use this route when Rent Contributions is enabled. Lead with contributing discounts from everyday shopping towards rent. Explain on the website, in FAQs and during onboarding that tenants may choose to keep their savings instead.

02 — Campaign proposition

Lead with a clear tenant benefit

Savings route

Primary proposition: Save on everyday essentials with Housing Perks.

  • Save up to 15% across 100+ shops.
  • Save on groceries, clothing, home essentials and days out.
  • Access clear offers through the Housing Perks app.
  • Keep the savings from each discounted voucher.

Primary action: Download Housing Perks.

Watch the Tenant Savings video

How it works

  1. Download Housing Perks from the app store.
  2. Enter your mobile number.
  3. Select [housing provider name].
  4. Enter the tenancy reference shown on a rent statement or letter.
  5. Choose a participating shop and buy a discounted voucher.
  6. Use the voucher to pay in-store or online where available.

Rent Contribution route

Primary proposition: Use discounts from everyday shopping to contribute towards rent.

  • Save up to 15% across 100+ shops.
  • Buy a discounted voucher for a participating shop and use it to pay.
  • Choose to contribute the discount towards the rent account.
  • Choose to keep the saving instead.

Primary action: Download Housing Perks.
Supporting action: Find out how Rent Contributions work.

Watch the Rent Contributions video

How it works

  1. Download Housing Perks from the app store.
  2. Enter your mobile number.
  3. Select [housing provider name].
  4. Enter the tenancy reference shown on a rent statement or letter.
  5. Choose a participating shop and buy a voucher.
  6. Your discount will be automatically applied to your rent account.
  7. Use the voucher to pay in-store or online where available.

Direct tenants who need sign-up help to support@housingperks.com.

03 — Tenant audiences

Match the message to the tenant journey

All tenants

Introduce Housing Perks as a free benefit provided through their housing provider. Lead with the selected Savings or Rent Contribution proposition and direct tenants to the website or app.

Tenants who have not registered

Repeat the main benefit, show the registration steps and explain where to find a tenancy reference. Use email, SMS, direct mail, the tenant portal and frontline conversations.

Tenants who started registration but did not finish

Find these tenants in the Housing Perks dashboard under Sign Ups, where attempted but unfinished registrations are listed. Send a short reminder with registration steps and details of how to find their tenancy reference.

Registered tenants who have not bought a voucher

Use the walkthrough video and familiar shop examples to demonstrate the voucher process. Encourage tenants to check Housing Perks before their next shop.

Inactive users

Remind tenants that Housing Perks remains free and that current offers are available in the app.

New tenants

Include Housing Perks in new-tenant packs and onboarding communications. Introduce it after the tenancy reference is available.

04 — Channel plan

Build a connected campaign

Website

Create a permanent Housing Perks page containing:

  • The selected campaign proposition.
  • The benefits of Housing Perks.
  • A simple explanation of discounted vouchers.
  • Registration instructions.
  • Guidance on where to find a tenancy reference.
  • The walkthrough video.
  • App-store buttons and a QR code.
  • Frequently asked questions.
  • support@housingperks.com.
  • For the Rent Contribution route, a clear explanation of the choice to contribute discounts towards rent or keep the savings.

Promote the page from the homepage and a launch news article. Keep the dedicated page available as the permanent source of information.

Savings website copyRent Contribution website copy

Email

Use the available five-email templates:

  1. Introduction — announce Housing Perks and explain the main benefit.
  2. Momentum — remind tenants that Housing Perks is available and show current results when available.
  3. Next shop — encourage tenants to check the app before their next shop.
  4. Reminder — reinforce the benefit and include the walkthrough.
  5. Seasonal — connect Housing Perks to a relevant spending period such as school holidays, back-to-school or winter.

Use the shorter email templates for follow-up messages. Stop registration reminders once a tenant has registered and move them to first-use communications.

Full Savings emailsFull Rent Contribution emailsShort Savings emailsShort Rent Contribution emails

SMS and WhatsApp

Use the available five-message templates to:

  • Complete registration.
  • Try Housing Perks with a familiar shop.
  • Watch the walkthrough video.
  • Check savings or Rent Contributions in the app.
  • Check Housing Perks before the next shop.

Keep each message focused on one action and include a direct link.

Open SMS and WhatsApp templates

Direct mail

Send a simple launch leaflet or letter with the selected proposition, main benefits, registration steps, a QR code and short app link, tenancy-reference guidance and the support email address.

Posters

Display posters in communal spaces and community venues. Include one main benefit, a QR code, a short link and tenancy-reference guidance.

Tenant portal or housing provider app

Use homepage banners, news items and notifications to promote the launch, the walkthrough and seasonal reminders. Link to the permanent website page.

Social media

Publish a sequence of short posts covering:

  • Launch announcement.
  • How discounted vouchers work.
  • How to register.
  • The walkthrough video.
  • Current savings examples.
  • Relevant seasonal reminders.

Use currently available shops that are relevant to local tenants. Do not name Amazon or ALDI. Ask permission before reusing tenant posts, comments or photographs.

Frontline teams and customer services

Give teams the available staff briefing, FAQs, demonstration materials and customer-service script. Staff should be able to explain how to register, how discounted vouchers work and how to find support.

Tenant visits, events and digital-support sessions

Demonstrate Housing Perks during relevant tenant visits, community events and new-tenant sessions. Use the walkthrough video and QR code so tenants can continue the journey on their own device.

05 — Rollout

Twelve-week launch plan

  1. 01

    Weeks 1–2

    Prepare

    • Confirm whether the campaign uses the Savings or Rent Contribution route.
    • Add the housing provider’s brand, links, video and contact information to the templates.
    • Create the permanent website page.
    • Prepare email, SMS/WhatsApp, direct mail, poster, portal and social assets.
    • Brief frontline and customer-service teams.
    • Check the complete registration and voucher journey.
  2. 02

    Week 3

    Build awareness

    • Publish a website teaser and portal banner.
    • Brief all tenant-facing teams.
    • Add Housing Perks to upcoming newsletters, tenant engagement sessions and community activity.
  3. 03

    Week 4

    Launch

    • Publish the permanent website page and news article.
    • Send the launch email.
    • Publish portal and social announcements.
    • Send direct mail where used.
    • Display posters.
    • Begin frontline promotion.
  4. 04

    Week 5

    Explain how it works

    • Share the walkthrough video.
    • Publish a discounted-voucher explainer.
    • Repeat registration steps and tenancy-reference guidance.
    • Promote face-to-face or telephone support.
  5. 05

    Week 6

    Complete registration

    • Send the registration reminder by email, SMS or WhatsApp.
    • Reinforce the support email address.
    • Ask frontline teams to raise Housing Perks during suitable tenant contact.
  6. 06

    Week 7

    Encourage first use

    • Send the “next shop” message.
    • Demonstrate a familiar, currently available shop.
    • Run a digital-support session.
  7. 07

    Week 8

    Encourage second use

    • Remind first-time users to check Housing Perks before their next shop.
    • Highlight several everyday shopping categories.
  8. 08

    Week 9

    Build momentum

    • Share current Housing Perks results supplied for the campaign.
    • For the Rent Contribution route, include the total contributed towards rent when supplied.
    • Repeat the walkthrough and app link.
  9. 09

    Week 10

    Re-engage

    • Send a concise reminder to tenants who have not completed registration or have stopped using the app.
    • Include the main benefit, app link and support email.
  10. 10

    Week 11

    Seasonal promotion

    • Use the seasonal templates when the timing is relevant.
    • Highlight current shops and categories suited to the period.
  11. 11

    Week 12

    Move to ongoing promotion

    • Keep the website page live.
    • Add Housing Perks to the regular newsletter schedule.
    • Include it in new-tenant packs and onboarding.
    • Schedule future seasonal, event and frontline activity.

06 — Always on

Ongoing communications

Maintain regular promotion beyond launch:

  • Keep the website and FAQs current.
  • Include Housing Perks in tenant newsletters and portal content.
  • Add it to new-tenant communications.
  • Use short reminders around the weekly shop.
  • Use relevant seasonal moments such as school holidays, back-to-school and winter.
  • Include Housing Perks in tenant engagement sessions, community events and digital-support sessions.
  • Share current savings and Rent Contribution totals when supplied.
  • Refresh shop examples so they remain current and locally relevant.
  • Continue staff reminders so Housing Perks is mentioned consistently during tenant contact.

07 — Campaign assets

Templates and campaign materials

The following templates are available for housing providers to adapt:

  • Savings and Rent Contribution website landing pages.
  • Website news articles.
  • Five full emails.
  • Shortened follow-up emails.
  • Subject lines and preheaders.
  • Five SMS/WhatsApp messages.
  • Direct-mail leaflet or letter.
  • Posters.
  • Social posts.
  • Portal banners and notifications.
  • QR codes and app-store links.
  • Walkthrough video.
  • FAQs and tenancy-reference guidance.
  • Frontline and customer-service scripts.
  • Staff briefing.
  • Press release.
  • Large-print and translated versions.
TemplateWebsite copy: Savings focus

Landing-page and news-article copy for campaigns focused on helping tenants keep their savings.

TemplateWebsite copy: Rent Contributions

Landing-page and news-article copy for campaigns where discounts can contribute towards rent.

TemplateFull emails: Savings focus

Five complete tenant emails covering launch, momentum, the next shop, social proof and seasonal support.

TemplateFull emails: Rent Contributions

Five complete tenant emails focused on contributing shopping discounts towards rent.

TemplateShort emails: Savings focus

A full launch email followed by four shorter follow-up messages for savings campaigns.

TemplateShort emails: Rent Contributions

A full launch email followed by four shorter follow-up messages for Rent Contribution campaigns.

TemplateSMS and WhatsApp messages

Five post-download nudges to help registered tenants complete setup and use Housing Perks.

08 — Final checks

Launch checklist

  • Savings or Rent Contribution route selected.
  • Housing provider branding added to all assets.
  • Website page and news article ready.
  • App links, QR codes and walkthrough video added.
  • Registration instructions checked.
  • Tenancy-reference guidance included.
  • Email sequence scheduled.
  • SMS/WhatsApp sequence prepared.
  • Direct mail and posters prepared.
  • Portal and social posts scheduled.
  • Frontline and customer-service teams briefed.
  • FAQs and support@housingperks.com included.
  • Large-print and translated materials prepared where needed.
  • New-tenant and ongoing communications scheduled.