Communications template

Website copy: Savings focus

Landing-page and news-article copy for campaigns focused on helping tenants keep their savings.

Adapt placeholders before use

Website Landing Page Copy

Page title / H1: Save money on everyday essentials

Intro: You can now spend less on everyday essentials with Housing Perks. It’s a free app for [LANDLORD NAME] tenants, quick to set up, and easy to use week to week. You get up to 15% off across 100+ shops.

How to sign up (takes a few minutes)

Download Housing Perks from your phone’s app store

Enter your mobile number

Select your landlord from the list

Enter your tenancy reference (from your rent statement or letters)

Start saving when you shop, in-store or online (where available)

What you get

Up to 15% off across 100+ shops

Savings on everyday essentials like groceries, fuel, clothing, home basics and days out

Savings are shown clearly in the app, so you can decide what’s worth it

Examples of shops in the app

You can save at places like Sainsbury’s, ASDA, Morrisons, Argos, Primark, TK Maxx, M&S, B&M, B&Q and Sports Direct (and many more). Check the app to see all stores that are available.

You can also use Housing Perks with most existing offers, so you can save on top of in-store and online discounts.

How it works: you buy a voucher for the retailer, you choose the amount, and it immediately appears in the app. Use it to pay as normal, and it automatically applies the discount.

Why it’s worth trying

It’s free to download and free to use

Vouchers usually show up in the app in a few seconds after you buy them

If you only use it once a month, that’s still money back in your pocket

Need help signing up?

If the app doesn’t recognise your tenancy reference, please check that you’ve entered it correctly. Still having trouble? Email support@housingperks.com and include a screenshot of a letter showing your reference.

Primary button: Get Housing Perks

Secondary link: How to sign up

Website news page (landlord news item)

Version A — Savings focus (News page)

Headline: Save on everyday essentials with a free app

SubHead: Housing Perks is now available for [LANDLORD NAME] tenants. It’s free, quick to set up, and easy to use when you shop. And it can help your money go further.

Body copy

You can now use Housing Perks to spend less on everyday essentials. It’s backed by [LANDLORD NAME], and it only takes a few minutes to set up.

What you can get

Up to 15% off across 100+ shops

Savings on groceries, fuel, clothing, home essentials and more

Easy sign-up using your tenancy reference

Examples of shops in the app

ASDA, Sainsbury’s, Morrisons, Argos, Primark, TK Maxx, M&S, B&M, B&Q, Sports Direct (and many more). Check the app to see all stores that are available.

What tenants say (example quotes)

“I tried it once and kept it. It’s proper savings.” — Tenant, [AREA]

“Takes a couple of minutes. Then you just use it when you shop.” — Tenant, [AREA]

How to sign up

Download Housing Perks from your phone’s app store

Enter your mobile number

Select your landlord from the list

Enter your tenancy reference (from your rent statement or letters)

Start saving when you shop, in-store or online (where available)

Need help signing up?

If the app doesn’t recognise your tenancy reference, please check that you’ve entered it correctly. Still having trouble? Email support@housingperks.com and include a screenshot of a letter showing your reference.

Primary button: Get Housing Perks

Secondary link: How to sign up