Email 1 — Introduce Housing Perks
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Save on shopping, and support your rent
New for [LANDLORD NAME] tenants: Housing Perks
Free app: save on essentials and rent
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Save on everyday essentials, works on most sale items too. Pay rent as you shop.
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Hi [FIRST NAME],
You can now save on everyday essentials with Housing Perks. It’s a free app available to [LANDLORD NAME] tenants.
Rent Contributions
Buy a voucher at a discount and you can automatically contribute towards your rent.
Examples of brands you see in the app
ASDA, Sainsbury’s, Morrisons, Argos, Primark, TK Maxx, M&S, B&M, B&Q, Sports Direct + more.
What you get
Up to 15% off across 100+ shops
Savings on groceries, fuel, clothing, home essentials and days out
Your savings are automatically added to your rent account
How to sign up (takes a few minutes)
Download Housing Perks from your phone’s app store
Enter your mobile number
Select [LANDLORD NAME]
Enter your tenancy reference (from your rent statement or letters)
In the app, make sure Rent Contributions are enabled
Watch the short walkthrough video: [VIDEO LINK]
CTA button: Get Housing Perks
Need help signing up?
If the app doesn’t recognise your tenancy reference, please check that you’ve entered it correctly. Still having trouble? Email support@housingperks.com and include a screenshot of a letter showing your reference.
Thanks,
[LANDLORD NAME]
Email 2 — Proof / Momentum
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Tenants have saved £[TOTAL SAVED] — and £[TOTAL TO RENT] has gone towards rent
Housing Perks update: everyday savings that go towards your rent
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Average saving: £[AVG SAVING]/month. Works on most sale items too.
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Hi [FIRST NAME],
Tenants have already saved £[TOTAL SAVED] with Housing Perks.
And £[TOTAL TO RENT] has been added towards rent accounts. So far, [X] tenants have signed up.
How it works
You buy a discounted voucher in the app, use it to pay as normal, and the discount amount is added to your rent account.
How to sign up (takes a few minutes)
Download Housing Perks from your phone’s app store
Enter your mobile number
Select [LANDLORD NAME]
Enter your tenancy reference
Toggle on Rent Contributions
Need a quick refresher? Watch the short video: [VIDEO LINK]
CTA button: Start saving
Need help signing up?
If the app doesn’t recognise your tenancy reference, please check that you’ve entered it correctly. Still having trouble? Email support@housingperks.com and include a screenshot of a letter showing your reference.
Thanks,
[LANDLORD NAME]
Email 3 — “Next shop” prompt
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Your next shop could support your rent
Save now, and add the discount to your rent
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Free app. Works on sale items too. Adds discounts to your rent.
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Hi [FIRST NAME],
If you’ve got a shop coming up, Housing Perks can help you spend less. Buy a voucher at a discount and you can automatically contribute towards your rent.
How to sign up (takes a few minutes)
Download Housing Perks from your phone’s app store
Enter your mobile number
Select [LANDLORD NAME]
Enter your tenancy reference
Toggle on Rent Contributions in the app
CTA button: Try Housing Perks
You can get up to 15% off across 100+ shops. Examples you see in the app include: ASDA, Sainsbury’s, Morrisons, Argos, Primark, TK Maxx, M&S, B&M, B&Q, Sports Direct + more.
Need help signing up?
If the app doesn’t recognise your tenancy reference, please check that you’ve entered it correctly. Still having trouble? Email support@housingperks.com and include a screenshot of a letter showing your reference.
Thanks,
[LANDLORD NAME]
Email 4 — Social proof + “don’t miss out”
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Tenants are saving every week and adding the savings to their rent
Have you tried Housing Perks yet?
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Total saved: £[TOTAL SAVED].
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Hi [FIRST NAME],
Tenants are using Housing Perks every week to pay less for essentials.
So far
Total saved by tenants: £[TOTAL SAVED]
Average saving per tenant: £[AVG SAVING]
Sign-ups so far: [X]
Added towards rent accounts: £[TOTAL TO RENT]
How to sign up (takes a few minutes)
Download Housing Perks from your phone’s app store
Enter your mobile number
Select [LANDLORD NAME]
Enter your tenancy reference
Toggle on Rent Contributions in the app
CTA button: Start saving today
Need help signing up?
If the app doesn’t recognise your tenancy reference, please check that you’ve entered it correctly. Still having trouble? Email support@housingperks.com and include a screenshot of a letter showing your reference.
Thanks,
[LANDLORD NAME]
Email 5 — Seasonal / “money’s tight” support
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When money’s tight, savings help
Free app to help your money go further
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The savings you earn are added to your rent.
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Hi [FIRST NAME],
When money’s tight, any saving helps. Housing Perks can cut the cost of things you’re already buying, like groceries, fuel, clothing and home essentials.
Buy a voucher at a discount and you can automatically contribute towards your rent.
How to sign up (takes a few minutes)
Download Housing Perks from your phone’s app store
Enter your mobile number
Select [LANDLORD NAME]
Enter your tenancy reference
Toggle on Rent Contributions in the app
CTA button: Get Housing Perks
Need help signing up?
If the app doesn’t recognise your tenancy reference, please check that you’ve entered it correctly. Still having trouble? Email support@housingperks.com and include a screenshot of a letter showing your reference.
Thanks,
[LANDLORD NAME]